The tourism office of Copenhagen said on Tuesday that city authorities will reward tourists who take part in climate protection assignments.
The office said in a statement:
“Copenhagen attractions reward climate-friendly actions. All our choices have an environmental impact, so why not make conscious decisions that benefit us all and be rewarded for them?”
Introducing a pilot project called CopenPay, which will run from July 15 to August 11, the office said the rewards will be done through the app. It further mentioned:
“Based on the evaluation, we hope to reintroduce CopenPay as a year-round, green payment experience within the economy and broaden the concept to other parts of Denmark and the rest of the world.”
The statement also noted:
“Earn rewards at Copenhagen attractions ranging from a free lunch or a cup of coffee to a kayak tour or even a free entrance to a museum. All you need to do is, for instance, bike instead of drive, help maintain the city, work in an urban garden, or pledge to sustainable behaviour.”
CopenPay for Copenhagen
Explaining the new application, the office said:
“The purpose of CopenPay is to encourage sustainable behaviour and enrich the cultural experience of visitors and residents in Copenhagen by transforming green actions into currency for cultural experiences. The campaign about CopenPay only runs in Copenhagen, and it is not intended to increase tourism.”
“With CopenPay, we’re empowering people to experience more of what Copenhagen offers while placing less burden on our planet,” the office quoted Mikkel Aaro Hansen, CEO of Wonderful Copenhagen, as saying. He stressed, according to the statement:
“It’s about creating meaningful and memorable experiences that are enjoyable and environmentally responsible.”
On how the app will work, the office noted that taking part is a simple action. It also highlighted:
“Tourists and residents can redeem rewards by showing proof of green actions, such as train tickets or bicycles. These actions include cycling, participating in cleanup efforts, or volunteering at urban farms. Participants can show proof, such as train tickets or photos of themselves biking or participating in cleanup efforts. CopenPay is built on trust. CopenPay encourages the use of bicycles, public transportation, and participation in environmental activities, which collectively reduce the city’s carbon emissions by promoting greener modes of transportation and waste reduction.”
